Privacy policy

Privacy Policy

Last updated: August 3, 2026

Valormedals (valormedals.com) operates this online store and website, including the related information, content, features, tools, products and services made available to customers (collectively, the “Services”). Valormedals uses Shopify to provide the Services.

This Privacy Policy explains how we collect, use, disclose and otherwise process personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how we process personal information as described below.

1. Personal Information We Collect or Process

“Personal information” means information that identifies you or another person, or that can reasonably be linked to an identifiable individual. It does not include information collected anonymously or information that has been de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live and what applicable law permits or requires, we may collect or process the following categories of personal information:

Contact details, including your name, postal address, billing address, delivery address, telephone number and email address.
Financial information, including payment-card information, financial-account information, transaction details, payment method, payment confirmation and other payment-related details. Payment information is generally processed by Shopify and the relevant payment provider rather than stored directly by us.
Account information, including your username, password, security information, account preferences and settings.
Transaction and shopping information, including products you view, add to your cart, save, purchase, return, exchange or cancel, as well as your order and transaction history.
Communications with us, including information you provide when contacting customer support or submitting an enquiry.
Device and technical information, including your device type, browser, network connection, IP address, cookie identifiers and other unique identifiers.
Usage information, including information about how and when you browse, access or interact with the Services.

2. Sources of Personal Information

Directly from you, including when you create an account, place an order, use the Services, contact us or otherwise provide personal information.
Automatically through the Services, including from your device and through cookies, pixels and similar technologies when you visit or interact with the website.
From service providers that provide technology, payment processing, fraud prevention, analytics, hosting, fulfilment, shipping, customer support or other services on our behalf.
From business, advertising and other third-party partners, where permitted by applicable law.

3. How We Use Personal Information

Providing, personalising and improving the Services. This includes processing payments, fulfilling orders, arranging delivery, maintaining accounts, storing preferences, facilitating returns or exchanges, displaying relevant products, responding to enquiries and improving the Services.
Marketing and advertising. Where permitted by law, we may use personal information to send marketing communications and to display advertising based on browsing, purchase or cart activity. You can unsubscribe from marketing emails by using the unsubscribe link included in those messages.
Security and fraud prevention. We may use personal information to authenticate accounts, protect transactions, detect and investigate suspected fraud, unlawful activity, abuse or security incidents, and protect our customers, business and Services.
Communicating with you. We may use personal information to provide customer service, answer questions, send order and account notices and maintain our business relationship with you.
Legal and compliance purposes. We may process personal information to comply with applicable law, respond to lawful requests, exercise or defend legal claims, investigate potential violations and enforce our terms and policies.

Legal Bases for Processing

Where the UK GDPR, EU GDPR or similar laws apply, we rely on one or more of the following legal bases, depending on the activity:

Performance of a contract, including processing orders, payments, delivery, returns and customer accounts.
Compliance with a legal obligation, including tax, accounting, consumer-protection and regulatory requirements.
Our legitimate interests, including operating and improving the Services, preventing fraud, securing the website, understanding customer use and communicating about the business, where those interests are not overridden by your rights.
Your consent, where consent is required, including for certain marketing, advertising or cookie-related activities. You may withdraw consent at any time.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, local storage and similar technologies to operate the website, remember preferences, keep the shopping cart functioning, understand website use, prevent fraud and, where permitted, support analytics and advertising.

Your available choices depend on your location, browser and the privacy tools enabled for this store. You can also adjust browser settings to block or delete cookies, although doing so may affect certain website functions.

5. How We Disclose Personal Information

Service providers and contractors that provide services on our behalf, such as website hosting, IT management, payment processing, fraud prevention, data analytics, cloud storage, customer support, fulfilment and shipping.
Business and advertising partners that provide marketing, analytics or advertising services, subject to applicable law and your available privacy choices.
Third parties at your direction or with your consent, including delivery providers, social-media services and account-login integrations.
Affiliates or members of our business group, where applicable.
Parties involved in legal obligations or business transactions, including in connection with a merger, sale, reorganisation, insolvency, legal claim, subpoena, regulatory request, enforcement action or protection of our rights and the rights of others.

We do not sell personal information for money. Certain privacy laws may, however, define some advertising-related disclosures as a “sale,” “sharing” or use for targeted advertising, in which case applicable opt-out rights may be available.

6. Our Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services to provide and improve Shopify’s platform and related services.

Information submitted through the Services may be transmitted to Shopify and other service providers, including providers located outside your country, where necessary to process payments, operate the store, deliver products, prevent fraud and provide or improve the Services.

Where Shopify processes personal information for its own purposes, including certain platform-improvement, analytics, security or network-intelligence features, Shopify may act as an independent controller of that processing. You can review Shopify’s privacy information and use Shopify’s privacy portal where applicable.

7. Third-Party Websites and Links

The Services may contain links to websites, applications or other online platforms operated by third parties. We do not control and are not responsible for the privacy, security, availability or content of third-party services.

Information you make publicly or semi-publicly available through social-media services or other third-party platforms may be visible and used by others. The inclusion of a third-party link does not necessarily mean that we endorse that platform or its operator.

8. Children’s Information

The Services are not intended for children, and we do not knowingly collect personal information from children who have not reached the minimum legal age applicable in their country.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

As of the effective date of this Privacy Policy, we do not knowingly sell or share, as those terms are defined under applicable law, personal information relating to individuals under 16 years of age.

9. Security and Retention

No security measure is perfect or impenetrable, and we cannot guarantee absolute security. Information sent through the internet or other communication channels may be exposed to risks during transmission.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, manage accounts and transactions, meet tax, accounting and legal obligations, resolve disputes, prevent fraud and enforce agreements.

Retention periods vary depending on the type of information, the purpose for which it is used and applicable legal requirements.

10. Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may be subject to legal exceptions:

Access. You may have the right to request information about the personal information we hold about you.
Deletion. You may have the right to request deletion of certain personal information.
Correction. You may have the right to request correction of inaccurate or incomplete personal information.
Data portability. You may have the right to receive a copy of certain personal information in a structured format and, in some circumstances, have it transferred to another organisation.
Restriction or objection. You may have the right to object to or request restriction of certain processing activities.
Withdrawal of consent. Where processing is based on consent, you may withdraw that consent at any time.
Opting out of sale, sharing or targeted advertising. Depending on applicable law, you may have the right to opt out of certain advertising-related processing or disclosures.
Managing marketing communications. You may unsubscribe from promotional emails by using the unsubscribe option in the message. We may still send non-promotional communications relating to accounts, transactions or customer service.

You can exercise available rights by contacting us through the details below or through any privacy tools provided on the website. We may need to verify your identity before completing a request.

Where permitted by law, you may appoint an authorised agent to make a request on your behalf. We may require evidence of the agent’s authority and may also need to verify your identity directly.

You will not be discriminated against for exercising an applicable privacy right.

11. Complaints

If you have a complaint about how we process personal information, please contact us first so that we can review the matter.

Depending on where you live, you may also have the right to lodge a complaint with your local data-protection or privacy authority.

12. International Data Transfers

Personal information may be transferred, stored or processed outside the country in which you live.

Where required, transfers from the European Economic Area, the United Kingdom or another jurisdiction with transfer restrictions will rely on recognised safeguards, such as an adequacy decision, the European Commission’s Standard Contractual Clauses, the United Kingdom’s recognised transfer mechanisms or another lawful transfer method.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technology, legal obligations or other operational, legal or regulatory reasons.

When we update the policy, we will publish the revised version on this website, update the “Last updated” date and provide any additional notice required by applicable law.

14. Contact

If you have questions about this Privacy Policy, our privacy practices or the exercise of your privacy rights, please contact us through our Contact Us page.

Data controller: Valormedals

Privacy email: [contact@valormedals.com]

Where applicable under data-protection law, the legal business identified above is the controller responsible for the processing of your personal information.